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Terms of the deal were not disclosed. Admiraq analyzes demographic data on viewers to generatwe more targeted TV ads and also adds automatiojn to thebuying process. The two companiee tested the system, using Admira with the NBC Locap Media group in March to buy and sell local televisiojn ads inLos Angeles. "Our initial test of the systemin L.A. is off to a grear start. Admira provides us with the potential to help attractf an entirely new segmentr of advertisers to thelocal marketplace, particularly small and midsize businessez that might not otherwise be able to buy locall television station advertising, which is a huge leap forward.
" Franl Comerford, president of platform development and commercial operations for NBC Local Media, said in a The full partnership is set to begin in the The two giants are more known through theire link through MSNBC.
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