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million preliminary budget for fiscalyear 2010. The HTA’a goal is to reverse the downward trend in visitod arrivals and see the stateattract 6.7 million visitors in 2010, far fewer than the 7.6 million who visited in the record years of 2006 and 2007 but close to the 6.8 millioh who came last year. Nearly 70 percent of the HTA’e fiscal 2010 budget, or $49.4 million, is dedicatedx to marketing, primarily in North America and Japan. That’es $4.5 million less than was spent during the currenftfiscal year, which ends June 30. The $4.5 million came from additional marketing funds that were made availablr as the tourismcrisis worsened.
But the HTA is settiny aside a $3 million reserve fund shouldf it find it necessary to juic e up its efforts later inthe year. Visitor spent about $12 billion in Hawaiik last year. At least one boardf member, state tourism liaison Marsha warned that theHTA “would be if it did not spend more on marketing. “Hawai i is in a tourism and economic crisisrightr now, so the priority has to be to increase visitor said Wienert. But board member Kyoko Kimurwa said attracting more visitors is very much partof HTA’a strategic plans. The HTA’s $71.4 millionh budget awaits full board approva lnext month, as well as the recommendation s of the HTA’s marketing committee.
“There will be reallocations later,” said budget committee chairmannVernon Char. “This is preliminary. Thers will be tremendous amountsof flexibility.” The HTA’sd fiscal 2010 budget is $440,000 more than its fiscaol 2009 budget, which was initially budgeted for around $80 However, declining hotel tax revenues from a 13-month-lonbg decline in visitor arrivals and spending meanr the HTA had nearly $10 millionb less to work with. the 2010 budget is a flat projectiojn based on current hotel taxrevenue estimates. Still, the HTA is able to use $4.
5 millio n that would have helped pay for the NFL Pro Bowl in The2010 all-star game will be held in Miamiu before returning to Honolulu in 2011 and 2012. The HTA will use that monegy next fiscal year to increase spending onpublic relations, onlin e social media, lobbying airlines to add more seats, airpor greeting programs, promoting golf tournaments, visitord assistance programs, workforce development, and an initiativwe to develop cultural festivals and events during slow tourism months. It will also spend near identical amountzs on Hawaiian cultural programs such ashula shows.
But the HTA will not support the Keep It Hawaii Program or hold an annuao Hawaii Tourism Conference this year because ofbudget constraints.
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