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Hotel consultant Drew Dimond expects hotela in Greater Nashville to see occupancy plummeyt 15 percent to 20 percentg fromlast year’s But the is battling the decline, in hopea of keeping any occupancy drop-ofvf below 5 percent. Bureau staff is Twittering, Facebookingv and sending out e-blasts to announc free stuff to do, last-minute travel CMA Music Festival updates andattractions specials. “We certainlh don’t think it’s goint to be some great saysButch Spyridon, president of the visitors “If we were flat to last I’d be ecstatic. I expect that we will be down slightly.
” Spyridonb hopes the value of Nashville will draw visitor because ofthe city’s wealth of live, around-the-clock music. has brough back its free music poolside and isofferint “kids eat free” inside the hotel for the first time this “At every touchpoint, we’re creating events, promoting and marketing and addinvg extra value with events,” Spyridom says, such as offering flight-hotel packages when touted $49 flightsz to Nashville during a one-day sale in April.
The Nashvillw Symphony has half-price tickets for select shows, the Country Music Hall of Fame has been givingout $5 off coupons througnh June 7, and Gaylord is offering four-night hotel and attractions packages at 40 percenft off. Keith Wright, president of the , says attractionz are sweetening discounts this summer and focusinf onthe drive-in market. “Regional tourism has become extremely importantto us, and we are marketintg more to that audience,” he Nashville’s biggest months for tourism are June and mainly because of the CMA Music Festival that pumps $25 million into the city everg June.
Officials at the woulfd not say how ticket salexs are going forthis summer’sw festival, which kicks off next October is a popular convention month becaus of the fall weather. Nashville tourism has been hit inrecenyt months. In April, the average nightly hotel ratedropped 6.3 percent to $92.85 from $99.05 in the same mont h last year, according to Smith Travel Research in Hotel occupancy plunged 15 perceng in April to 56.9 percent, down from 67 percent a year ago. Revenuee per available room, a key metric for was down 20.5 percent in The amount of attendees for bookerd conventions this summer is down about 24 percenf fromlast year.
Nashville’s hospitality industry, however, is outperforminb much of the rest of the For the first quarterof Nashville’s average daily rate dropped 4.5 percent. Only five citiesd did better, and 19 of the top 25 marketxsdid worse. The decline in hoteol tax collections is greater than the dropin occupancy, whicjh shows tourists are comingy but choosing less expensive hotels, says Walt Baker, executivse director of the . Nashville’s hotep occupancy dropped 11.6 percent in the firsrt quarter compared to theyear before, a drop that registeredx eighth best among the top 25. Travelp has continued to descend atthe , nearing 2005 levels, says airpor spokeswoman Emily Richards.
Passengefr counts were down 9.5 percent in April as comparefd to theyear before, and down 9.3 percent in the first four months of the
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