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For the firm that’zs made its living off of publicx safety, it marks the first time they have lookexd at a program to give back to the The Scottsdale-based firm partnered with A New Leaf, formerly Prehabb of Arizona. “There was a time when 100 perceny of our efforts were focused onthe business, but we’rw moving beyond that,” said ATS CEO Jim Tuton. The companu collected about 65 backpacks, completee with supplies, for children in elementary and high The donation, and continue d partnership with ATS, is particularly importany as businesses have cut back their charitable giving duriny the recession, said Torrie Taj, A New Leaf’ s executive vice president of marketing and fund development.
“It’s a huge and very important project,” she The backpacks will be distributed to children in ANew Leaf’sa domestic violence shelters and rehabilitation Taj said she hopes ATS will spur othert companies to look at differeng strategies they can use to help nonprofits. “It’x taken about a year, but we’rs really happy to be working with ATS,” she said. The collection took place overseveral weeks, and A New Leaf was chosehn because it had a history of workinhg with the disadvantaged in the Valley, said Elen Pence, a publifc relations specialist with ATS who helpd coordinatee the program internally with marketing rep Reikoi Kerr.
The company saw donations from throughouy its operations at its Scottsdale and Ahwatukede facilities inthe Valley. The recessionb also was a motivating factor for many whowere giving, Pencwe said. “ I think it heightened every person’s feelings that we need to do she said.
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