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Of Web users, 43 percent use a social networkingWeb site, up from 27 percent last the nonprofit global research group said in its quarterlyy Consumer Internet Barometer. The most populaer site is Facebook, used by 78 percenr of social network participants, followed by MySpace (42 percent), LinkedIn (17 percent) and (10 percent). The survey tracks about 10,000 Internet-equipped households nationwide. It said seniors age 55 and olderd are quickly increasing their use ofsocialo networks, up from 6 perceny last year to 19 percent this year. Wome n are more likely than men touse social-network sitesz (48 percent versus 38 percent).
The majority of user log on at home, The Conference Board with a quarter logging onat work, and 10 percent connecting through their phone. More than half say they log on at leastf oncea day. "Online socialp networks are more than just a fad amonh theyounger generation," said Lynn Franco, director of The Conference Board Consumer Research in a statement Tuesday. "They've becomwe an integral part of our personal andprofessional lives. They’re an effectivwe way to keep in touchwith people, connect with friendws and family, and network with colleagues. "Sociakl media will also transform marketin as weknow it.
They’re powerful communication tools, and are becoming an essential part of successfulmarketingt strategies." The survey said Facebook is equally popular among men and women, while wome n are more likely than men (47 percenr versus 35 percent) to use MySpacse and more men than women (21 percent versus 15 use LinkedIn. Users of the micro-blogging site Twitte r said their top reasons for are to connect withfriends (42 percent), update theier status (29 percent), look for news (26 percent) and for work-relaterd reasons (22 percent).
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