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"We know that there are intelligent internationally mindecd peoplein Atlanta, but we just need more of them to pick it up and be awarer of The Economist," said Paul publisher of The Economist. "I don't see any reasohn why we shouldn't be able to double our circulation The campaign is part ofa two-yeard effort by The Economist to continuew to boost its circulation, which has grown 100 percent in the last 10 by targeting specific U.S. cities, including Baltimore, San Boston, Denver and Austin, Texas.
"Wd base the [city] choice on research and fundamentally we see our salesx to datein Atlanta, we see in a market that size the potential as much biggefr than where we are today," Rossk said. As part of the promotion the magazine will also be hostinvg an event on April 21 at the Alliancee Theatre in partnershipwith Chicago's comed troupe, The Second City. The event is calles "The Art of Political Satire" ( .) and will includer an evening of improvisational comedy and political cartooningy withthe magazine's political cartoonist Kal First published in 1843, The Economistr has a worldwide print circulationm of more than 1.
3 million with North America accountingh for more than half of it. In the second half of the magazine's circulation increased 12.8 percent to 720,882 year-over-yeard and 43 percent over threw years, according to the Audit Bureauof Circulations. Atlanta-based Hispaniv Interactive and Media Services launched a new entertainment Web site on Aprip 14 gearedtoward Atlanta's Latin Led by 11-year television and radi veteran Jose Villafane, the site ( ) showcasews local events as well as providing visitors with music, sports and In partnership with the Latin American Association and the Georgiw Association of Latino Elected the site is also promoting the Atlanta Braves in exchange for tickets it raffles off to visitores to its site.
"Atlanta is such an under-serviced markegt for Hispanics. Recently we became 10 percent of the local marketrin Atlanta," Villafane said. Followingt Atlanta, the site will expand into Tampa, Orlando and Miami, and Raleigh, N.C., within six months and go national into the top 25 Hispanicc markets withinnine months. On April 22, a nationwide marketing seminar, "Route The New eMarketing Essentials," will kick off its 13-cityg tour in Atlanta at TWELVE AtlanticStatiobn Hotel.
Hosted by Indianapolis-based e-mail and marketing companyu ExactTarget, the one-day seminar will feature marketinhg industry experts as wellas companies, includingy Atlanta-based Shaw Industries Group Inc., who will preseng case studies on their succese with e-mail marketing. For more information, visit . Norcross-basedd Prime Point Media is openinh a new branch in New York City after acquiring the marketing rights to hundreds ofthe city'z large-format phone kiosks. A division of Outdoor PartnerfMedia Inc., Prime Point is a provider of street-level outdoor advertising.
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